There’s no question about it, mobile access is a necessity regardless of your audience. But is an app the right path? Take some time to evaluate the right choice for who you are trying to reach and what you are trying to accomplish.
Back in November 2014, I co-authored a piece in PR News with Diane Gage Lofgren that provides some how to tips for choosing the mobile solution that’s best for you.
There are three important reasons to engage in content marketing: search, word of mouth, and earned media.
published by Lightbox Collaborative (September 2014)
published by Lightbox Collaborative (October 2014)
Many communicators fear taking on the challenge of content marketing. Here are five steps to help you get your efforts off the ground.
Happy to share my first post on the Lightbox Collaborative blog.
This post picks up where all the posts extolling the virtues of storytelling end. As communicators, we can sometimes become so enamored by what we are writing and the stories we are telling, that we believe people will naturally want to read it. Sadly, our audiences have other things to do and are bombarded with so much information on a daily basis, that finding our stories can be like finding a needle in the proverbial haystack.
That’s why content marketing is so important. We can’t assume our audiences will come to our content we need to find ways to take it to them.
Check out the full article on the Lightbox Collaborative blog.
In the process, we had a great conversation with Tomas Kellner from GE Reports. It was fascinating to learn more about the brand journalism strategy at GE and I appreciated the simplicity of his guidance: “I find and report many of the great stories that are inside the company and that really deserve to be told to a wide audience in our online magazine, and then syndicate the stories via Twitter, YouTube, Facebook, Pinterest and even SnapChat.”
Check out the full article: Sharing Your Content Through Syndication on PR News.