I am a frequent speaker on the topics of public relations, social media and brand journalism/content marketing. Due to my experience and subject-matter expertise, I have also spoken on innovation, health information technology, obesity prevention and leadership. Presentations, workshops and trainings are custom designed with your audience in mind. Interested in learning more? Email htpotter (at) me.com.

Recent Speaking Engagements

Branding concept
June 9, 2016: Leadership Palo Alto, Palo Alto CA

Leaders and their impact on brand

 

Opportunity to welcome 2016 Leadership Palo Alto participants. Overview of what is a brand and how leaders contribute to (and detract from) brand reputation.


Newspaper.background.SM
July 9, 2014: Levi-Strauss, San Francisco CA

The Intersection of Earned Media and Content Marketing

 

Invited to a lunchtime briefing for the corporate communications team at Levi Strauss about how brand journalism and content marketing can support earned media strategies.


1955Newsroom.SMJune 9, 2014: Golden Gate University, San Francisco CA

Brand Journalism, Content Marketing and Social Media

 

Spoke with students in the graduate-level introduction to PR class about the intersections of paid, earned and owned media. Outlined how social media, brand journalism and content marketing can drive engagement.



June 9, 2014: Leadership America, Oakland CA

Influencing Social Norms via Media Partnerships

 

Shared how Kaiser Permanente used broad-scale public education efforts to raise awareness and influence health behaviors.


Mouse.SMJune 3, 2014: The Conference Board Council on Corporate Communications Strategy, Oakland CA

Our Media Dashboard — The Latest and Greatest?

 

Joined Jason Willet to share best practices for traditional, digital and social media measurement and evaluation.


London.hub.SMMarch 6, 2013: PreCommerce Summit, Austin TX

Building Brand Journalism Capabilities

 

Spoke about the development of share.kp.org and strategies for developing brand ambassadors, which requires understanding the interests and needs of each audience with whom you are trying to connect, and offering content for each.


Bridge.SMDecember 9-11, 2013: SocialMedia.org Brands Only Summit, Orlando FL

Case Study: Brand Journalism and Content Marketing

 

Spoke about the launch, development, and operation of their new online platform, share.kp.org. Presentation explains how brand journalism and content marketing to increase brand awareness among consumers and thought leaders.


Thrive.Thumbnail November 7, 2013: Chief Marketing Officer Leadership Forum, San Francisco

Driving Business Value through the Brand Experience (panel discussion)

 

Joined a panel to discuss the importance of the brand experience in meeting customer expectations.


CitySTreet.SMOctober 11, 2013: University of California, Berkeley

Health Care Communications: Engaging Audiences in a Rapidly Changing World

 

Invited by Scott Young, MD (@scottyoungmd) to speak to students in the Cal School of Information about brand management in a digital environment.


trenches.SMAugust 15-16, 2013: Digital PR Best Practices Conference

Digital PR Measurement Tips: Best Practices from the Trenches (panel discussion)

 

Joined Mark Ragan (@MarkRaganCEO), Maria Poveromo (@mariapoveromo), and Sam Hosenkamp (@SamHosenkamp) to discuss and present proven solutions for providing metrics, ROI and KPIs for your social media to persuade the social media skeptics in the C-suite.


PRclass.SMJuly 29, 2013: Golden Gate University

Public Relations class

 

Spoke with students in the graduate-level introduction to PR class about social media at Kaiser Permanente and how it is integrated into the public relations strategy.


AFA.SM July 24, 2013: PRSA, Los Angeles

Healthcare Reform’s Impact on Healthcare PR: Opportunities, Challenges and Best Practices

 

Joined a panel of experts to discuss the Affordable Care Act and the required shift to consumer-focused public relations.


Healthcare.shareFebruary 25, 2013:

Institute of Medicine – Partnering with Patients to Drive Shared Decisions, Better Value and Care Improvement

Research that improves care as a competitive advantage: communicating the importance of data sharing to the public

Joined an interactive panel on knowledge generation and care improvement. My remarks focused on communicating the advantages of health research to patients and the general public.


Patient.SMJanuary 2013: PR Summit Webinar

Elevating the Voice of Patients and Physicians

 

Shared best practices for consumer engagement in health care. Focused on strategies for cultivating physicians and patients as trusted messengers for the brand.


social.mediaSMOctober 11-12, 2012: Europäischer Gesundheitskongress, Munich, Germany

Trendsetter Amerika: Die neuesten Anwendungsmöglichkeiten von Social Media für Krankenhaus und Versicherung

Trendsetter America: The latest applications of social media for Hospital and Insurance

Spoke to the European Healthcare Congress about strategies for using social media to engage health care consumers.


deskandCoffee.SM <pre> October 2-4, 2012:

National Hispanic Corporate Council Member Meeting and CEO Forum, Oakland CA

 

Joined Catherine Hernandez (@cbhernandez) to discuss how Kaiser Permanente uses social media and interactive communications strategies to engage employees, members and other stakeholders.


board.room.SM June 27, 2012: PR News Webinar

Prove PR’s Value with Metrics that Matter to Your Senior Leaders

 

Joined a panel to show you how to set appropriate key performance indicators for your particular organization; determine which metrics to measure (and how often); integrate traditional and social media metrics; and more.


centertotalhealth.SMFebruary 20-24, 2012: HIMSS 2012, Las Vegas, NV

Giving Innovation a Home

 

Provided a peek into the design of the Kaiser Permanente Center for Total Health. As a place to talk about health, the new center became a place to convene industry experts to talk about the future.


facebook.SMDecember 1, 2011:
Ragan Communications: Best Practices in Public Relations
, Washington, DC

How to use Facebook to score coverage, motivate your fans and engage the media

 

How to use Facebook to score coverage, motivate your fans and engage the media. A panel discussion on the best practices for using Facebook as a brand.


kaiser.blog.SMSeptember 16, 2011:

Center for Total Health Blogger Roundtable

 

Introduced the Kaiser Permanente Center for Total Health blog http://centerfortotalhealth.org/blog/ through an in-person and online discussion with health bloggers and online advocates.


kaiser.facebook.SMAugust 9, 2011: PR News Facebook Conference San Francisco, CA

How to Turn “Likes” into an Engaged Community

 

A panel discussion on the best practices for using Facebook as a brand.


holly.keynote.SMMay 18, 2011: SV Forum Healthcare IT Symposium, Palo Alto, CA

Keynote Address

 

http://vimeo.com/24338411 (video)

Delivered opening keynote highlighting Kaiser Permanente’s journey to use health IT to improve quality and patient-centered care.


bulldog.reporterDecember 2, 2010:Bulldog Reporter PR University

Protect Your Company from Social Media Disaster:

How to Create Bulletproof Corporate Social Media Policies (Co-Presenters: Tom Hoehn, Kodak; Adam Christensen, IBM; Christopher Boudreaux, Converseon)

Kaiser Permanente Social Media Policy

Joined Tom Hoehn (@tomhoehn), Adam Christensen (@adamclyde), and Chris Boudreaux (@cboudreaux) to discuss the importance of social media policies.


More Speaking Engagements

November 10, 2010: PRSA San Francisco, Nonprofit Communicators

New and Traditional Media

Led a table-top workshop for nonprofit communicators on the intersection of traditional and digital media.


October 6, 2010: PR News Digital PR Next Practices Summit, New York, NY

Creating the Digital PR Dream Team

After winning “Digital PR Team of the Year,” discussed how we built the team at Kaiser Permanente. Specifically discussed the traits and characteristics for succeeding on the team.


 

September 28, 2010: Arthur W. Page Society

Leveraging Social Media to Build an Engaged Enterprise

Participated in a panel discussion moderated by Bob Feldman (@bobfeldman). Panel discussed the risks and benefits of engaging in social media as a “big brand.”


 

August 18, 2010: Bulldog Reporter’s PR University

Seven Steps for Creating and Integrating Breakout Social Media PR Strategies: Success Lessons from the Front-Lines

(co-presenter: Jennifer Cisney, Eastman Kodak Company)

Joined Jennifer Cisney (@ljc), Eastman Kodak Company to discuss best practices for integrating social media into your PR strategy.


July 27-28, 2010: Strategic Social Media in Health Care, New York, NY

Kaiser Permanente’s Social Media Journey: Lessons Learned From A Health Care Leader

Co-presenter: Vince Golla

Joined Vince Golla (@vincegolla) to discuss the Kaiser Permanente journey to use social media to promote and protect the brand.


June 8-9, 2010: Kaiser Permanente and Ragan Communications – Health Care Communicators’ Summit, San Leandro, CA

The Fight Against Childhood Obesity: Engaging the community, employees, media and thought leaders

Co-presenter: Christina VanDunk

Joined Christina VanDunk (@cmcvd) to share how Kaiser Permanente uses community engagement, partnerships, health IT, and public relations to address childhood obesity.


May 20-21, 2010: Conference Board – Corporate Communication and Web 2.0 Conference, New York, NY

Reputation Management in a Social Media World

Co-presenter: Nancy Cartwright

Working in a highly regulated field, reputation management in social media can be challenging. I joined Nancy Cartwright (@nbcartwright) to discuss how Kaiser Permanente used social media internally and externally to promote and protect the brand.


March 1-4, 2010: Health Information Management Systems Society – HIMSS10, Atlanta, GA

View from the Top: Driving Total Health with Health IT and Health 2.0 at Kaiser Permanente 

Co-presenter: Ted Eytan, MD, MPH, MS

Joined my physician partner, Ted Eytan (@tedeytan) to discuss how our work in health IT informed our social media engagement strategy.


February 6, 2010: Haas School of Business – Business of Health Care Conference, Berkeley, CA

Medicine 2.0 Panel

Participated on a panel comprised of technologists and advocates to discuss digital health solutions. Focused on consumer expectations and the challenges of adoption among clinicians.


November 18-19, 2009: America’s Health Insurance Plans – Communications Conference 2009, Chicago, IL

New Media Case Studies

Joined a panel of communicators from the insurance industry to discuss best practices in social media engagement.


November 8-10, 2009: The 5th Annual World Health Care Innovation and Technology Conference, Alexandria, VA

Beyond the PHR: Promoting Participation at All Levels: Internal and External; Patient, Family, Community

Joined Ted Eytan, MD, MPH, MS (@tedeytan), Dave DeBronkart (@epatientdave) and Regina Holiday (@reginaholiday) to discuss the challenges and benefits of engaging patients through digital and social media.


October 21, 2009: National Hispanic Corporate Council Think Tank, San Francisco, CA

Social Media, the Ultimate Word of Mouth Marketing Vehicle

Spoke on a panel of corporate social media leaders moderated by Giovanni Rodriguez (@giorodriguez). Discussion focused on the risks and benefits of social media at the enterprise level.


 October 4-6, 2009: Ragan Communications & Mayo Clinic – Healthcare Public Relations, Marketing and Internal Communications: Social Media Summit, Scottsdale, AZ

Telling Our Story: Using Web 2.0 Tools to Maximize Health

co-presenter: Ted Eytan, MD, MPH, MS

Delivered the closing keynote of the conference with my physician partner, Ted Eytan, MD, MPH, MS. We spoke about our partnership and our journey to engage the enterprise in social media efforts.


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