The Intersection of Earned Media and Content Marketing

July 9, 2014: Levi-Strauss, San Francisco CA –

Invited to a lunchtime briefing for the corporate communications team at Levi Strauss about how brand journalism and content marketing can support earned media strategies.

Here is a link to the slideshare of the presentation:

Advertisements
SPEAKING

Brand Journalism, Content Marketing and Social Media

June 9, 2014: Golden Gate University, San Francisco CA –

Spoke with students in the graduate-level introduction to PR class about the intersections of paid, earned and owned media. Outlined how social media, brand journalism and content marketing can drive engagement.

Here is a link to the presentation:

SPEAKING