Happy to share my first post on the Lightbox Collaborative blog.

This post picks up where all the posts extolling the virtues of storytelling end. As communicators, we can sometimes become so enamored by what we are writing and the stories we are telling, that we believe people will naturally want to read it. Sadly, our audiences have other things to do and are bombarded with so much information on a daily basis, that finding our stories can be like finding a needle in the proverbial haystack.

That’s why content marketing is so important. We can’t assume our audiences will come to our content we need to find ways to take it to them.

Check out the full article on the  Lightbox Collaborative blog.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s