Below is a collection of my articles recently published by others:
How to . . . Strategize for Mobile Apps, published by PR News (November 2014)
Mobile access is critical to the success of PR and marketing efforts. An app may or may not be the right choice. Take the time to evaluate your options.
Content Marketing in 5 Easy Steps, published by Lightbox Collaborative (October 2014)
Many communicators fear taking on the challenge of content marketing. Here are five steps to help you get your efforts off the ground.
If You Write It, Will They Come? (The Answer is No), published by Lightbox Collaborative (September 2014)
There are three important reasons to engage in content marketing: search, word of mouth, and earned media.
Sharing Your Content Through Syndication, co-written with Diane Lofgren, published by PR News (August 2014)
To extend the reach of your messages, it’s crucial that others share your content. Here are some tips for developing content that others will want to share.
We’re Not a Solo Act: Build Partnerships to Enhance Your Brand, co-written with Diane Lofgren, published by Marketing Health Services (Summer 2014)
Highlighted five examples of partnerships with external organizations served to enhance brand reputation.
Integrating Social Media into PR Plans, published by PRSA Strategist (Summer 2010)