I recently had the pleasure of writing Sharing Your Content Through Syndication with my friend and mentor, Diane Lofgren. It was published on PR News earlier this month.

In the process, we had a great conversation with Tomas Kellner from GE Reports. It was fascinating to learn more about the brand journalism strategy at GE and I appreciated the simplicity of his guidance: “I find and report many of the great stories that are inside the company and that really deserve to be told to a wide audience in our online magazine, and then syndicate the stories via Twitter, YouTube, Facebook, Pinterest and even SnapChat.”

Check out the full article: Sharing Your Content Through Syndication  on PR News.