Fresh from the blog

  • If You Write it, Will They Come?
  • Syndicating Content
  • The Spider and the Fly
  • Content Marketing: More than a Buzzword
  • 40 Years of Roe v. Wade

Holly Potter

Branding and Communications to Advance Social Change.

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  • The Intersection of Earned Media and Content Marketing

    July 9, 2014: Levi-Strauss, San Francisco CA - Invited to a lunchtime briefing for the corporate communications team at Levi Strauss about how brand journalism... Read More
  • Brand Journalism, Content Marketing and Social Media

    June 9, 2014: Golden Gate University, San Francisco CA - Spoke with students in the graduate-level introduction to PR class about the intersections of paid,... Read More
  • Influencing Social Norms via Media Partnerships

    June 9, 2014: Leadership America, Oakland CA - Shared how Kaiser Permanente used broad-scale public education efforts to raise awareness and influence health behaviors. Influencing... Read More

Recent Publications

February 16, 2015
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So You Want to Build a Mobile App

There's no question about it, mobile access is a necessity regardless of your audience. But is an app the right path? Take some time to evaluate the right choice for who you are trying to reach and what you are trying to accomplish. Back in November 2014, I co-authored a piece in PR News with... Read More
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November 15, 2014November 15, 2014
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Sharing Your Content Through Syndication

Sharing Your Content Through Syndication, co-written with Diane Lofgren, published by PR News (August 2014) To extend the reach of your messages, it’s crucial that others share your content. Here are some tips for developing content... Read More
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November 5, 2014November 15, 2014
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If You Write it Will they Come? (The Answer is No)

There are three important reasons to engage in content marketing: search, word of mouth, and earned media. If You Write it Will they Come? (The Answer is No) published by Lightbox Collaborative (September 2014)
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November 5, 2014November 15, 2014
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Content Marketing in 5 Easy Steps,

published by Lightbox Collaborative (October 2014) Many communicators fear taking on the challenge of content marketing. Here are five steps to help you get your efforts off the ground. http://www.lightboxcollaborative.com/content-marketing-5-easy-steps
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Speaking Events

June 8, 2016
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Leaders and their impact on brand

June 9, 2016: Leadership Palo Alto, Palo Alto CA - Opportunity to welcome 2016 Leadership Palo Alto participants. Overview of what is a brand and how leaders contribute to (and detract from) brand reputation.
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July 9, 2014November 15, 2014
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The Intersection of Earned Media and Content Marketing

July 9, 2014: Levi-Strauss, San Francisco CA - Invited to a lunchtime briefing for the corporate communications team at Levi Strauss about how brand journalism and content marketing can support earned media strategies. Here is... Read More
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June 9, 2014November 15, 2014
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Brand Journalism, Content Marketing and Social Media

Spoke with students in the graduate-level introduction to PR class about the intersections of paid, earned and owned media. Outlined how social media, brand journalism and content marketing can drive engagement.

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June 4, 2014November 15, 2014
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Influencing Social Norms via Media Partnerships

June 9, 2014: Leadership America, Oakland CA - Shared how Kaiser Permanente used broad-scale public education efforts to raise awareness and influence health behaviors. Influencing Social Norms via Media Partnerships
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From the Blog

September 2, 2014November 4, 2014
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If You Write it, Will They Come?

Everyone is talking about the power of a great story. Communicators everywhere are transforming into storytellers. Yet, what good is a story that isn’t read? A story is not like the Field of Dreams. No matter how compelling it may be, your audience will not naturally gravitate to it. You need to take your story to where they are.

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August 28, 2014November 4, 2014
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Syndicating Content

It’s not just what you say but how far the reach that counts in today’s world of brand journalism. Sharing content through syndication via multiple platforms and channels—websites, blogs, social and traditional media—allows a brand to multiply its messages to key audiences simultaneously.

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July 20, 2014November 4, 2014
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The Spider and the Fly

Though I certainly knew how a spider hunted, I will confess I had never witnessed it with my own eyes. The speed and ease with which this spider took down this fly both impressed and sickened me. It makes me realize how many things I know, but have yet to understand.

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July 16, 2014November 4, 2014
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Content Marketing: More than a Buzzword

Content marketing has become a popular buzzword. While it may seem like a new and trendy concept, in reality, the practice of content marketing is the application of traditional communications and storytelling strategies.The Content Marketing... Read More
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January 22, 2014November 4, 2014
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40 Years of Roe v. Wade

In recent years, I steadfastly have avoided talking about politics on this blog or any social media platform. However, anyone who bothers to read my bio or resume will see that my first step into... Read More
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October 3, 2013November 4, 2014
— 3 Comments

Enough with the Plastic

The most disturbing part of our time in Morocco has been seeing the proliferation of trash littered everywhere. In city streets, country roads and even in the remotest parts of the Sahara. I keep wondering... Read More
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September 29, 2013November 15, 2014
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Sunrise on the Dunes

So, yesterday after arriving at our camp after the sandstorm, we hoped that the wind would die down enough to allow us to take a camel trek out to view the sunset. No such luck.... Read More
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September 29, 2013November 15, 2014
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It’s a Small World (and Getting Smaller)

No, we haven't added Disneyland to our trip. Throughout our trip, it's been hard to miss how much Western culture, particularly American commerce, has infiltrated life at every stop. In some locations, it's been the... Read More
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September 29, 2013November 15, 2014
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Craving a Good Geology Lesson

We've been driving for the past three days through Morocco. We've seen bits of the Atlas Mountains, Anti-Atlas and Western Sahara. I've been struck at every turn by the geological similarities to the American southwest.... Read More
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September 29, 2013November 15, 2014
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Sandstorm in the Sahara

"It looks like we have made it through that sandstorm," our guide informed us. The sandstorm itself was like nothing I've ever seen. Having grown up in the Central Valley of California, we often had... Read More
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September 25, 2013November 15, 2014
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8 Things I Loved in Portugal

It's been a more than two weeks since we left Lisbon and I've been thinking about the things I will remember most: 1. Pastéis Every time I go for dim sum, I'm most excited by... Read More
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September 16, 2013November 15, 2014
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A Rainy Day in the French Alps

Yesterday, we flew into Geneva and were met by my parents to kick off a full week with them in the lovely French town of Chamonix. After a nice lunch overlooking Lac Léman, we started... Read More
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September 16, 2013November 15, 2014
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Put Your Device Away, Already

Let me preface this by saying I love my mobile devices. On an average day, I carry four -- a personal tablet and iPhone and a work tablet and iPhone. Even on vacation, I'm carrying... Read More
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September 12, 2013November 15, 2014
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Traveling without the Extra Pounds

Nearly two years ago, I began to pay attention to my weight. The scale (and my doctors) told me I was definitely overweight and my BMI told me I was bordering on obese. On Christmas... Read More
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September 12, 2013November 15, 2014
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Exploration and Invention in Portugal

On our final day in Lisbon, we set off to Belém to learn more about Portugal's explorers. In particular, Vasco de Gama, whose explorations led to the creation of a spice route that led to... Read More
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September 10, 2013November 15, 2014
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A Day of Music

This morning, I awoke to the sounds of Fado on the street beneath my window. As I slowly came into consciousness, though I could not understand the words of the singer, I was moved by... Read More
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June 28, 2012November 15, 2014
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Prove PR’s Value with Metrics that Matter to Your Senior Leaders

June 27, 2012: PR News Webinar Joined a panel to show you how to set appropriate key performance indicators for your particular organization; determine which metrics to measure (and how often); integrate traditional and social... Read More
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ABOUT

Holly is a brand strategist -- passionate about corporate social responsibility, social determinants of health, patient-centered care, and the creation of truly usable health information technology.

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