The Intersection of Earned Media and Content Marketing
July 9, 2014: Levi-Strauss, San Francisco CA - Invited to a lunchtime briefing for the corporate communications team at Levi Strauss about how brand journalism... Read More
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Brand Journalism, Content Marketing and Social Media
June 9, 2014: Golden Gate University, San Francisco CA - Spoke with students in the graduate-level introduction to PR class about the intersections of paid,... Read More -
Influencing Social Norms via Media Partnerships
June 9, 2014: Leadership America, Oakland CA - Shared how Kaiser Permanente used broad-scale public education efforts to raise awareness and influence health behaviors. Influencing... Read More
Holly Potter 