Category: SPEAKING
Speaking events, public presentations, and videos.
The Intersection of Earned Media and Content Marketing
July 9, 2014: Levi-Strauss, San Francisco CA –
Invited to a lunchtime briefing for the corporate communications team at Levi Strauss about how brand journalism and content marketing can support earned media strategies.
Here is a link to the slideshare of the presentation:
Brand Journalism, Content Marketing and Social Media
June 9, 2014: Golden Gate University, San Francisco CA –
Spoke with students in the graduate-level introduction to PR class about the intersections of paid, earned and owned media. Outlined how social media, brand journalism and content marketing can drive engagement.
Here is a link to the presentation:
Influencing Social Norms via Media Partnerships
June 9, 2014: Leadership America, Oakland CA –
Shared how Kaiser Permanente used broad-scale public education efforts to raise awareness and influence health behaviors.
Our Media Dashboard — The Latest and Greatest?
June 3, 2014: The Conference Board Council on Corporate Communications Strategy, Oakland CA
Joined Jason Willet to share best practices for traditional, digital and social media measurement and evaluation.
Case Study: Brand Journalism and Content Marketing
December 9-11, 2013: SocialMedia.org Brands Only Summit, Orlando FL –
Spoke about the launch, development, and operation of their new online platform, share.kp.org.
Discussing how brand journalism and content marketing to increase brand awareness among consumers and thought leaders.
Case Study: Brand Journalism and Content Marketing
Health Care Communications: Engaging Audiences in a Rapidly Changing World
October 11, 2013: University of California, Berkeley
Invited by Scott Young, MD (@scottyoungmd) to speak to students in the Cal School of Information about brand management in a digital environment
Health Care Communications: Engaging Audiences in a Rapidly Changing World
Digital PR Measurement Tips: Best Practices from the Trenches
August 15-16, 2013: Digital PR Best Practices Conference –
Joined Mark Ragan (@MarkRaganCEO), Maria Poveromo (@mariapoveromo), and Sam Hosenkamp (@SamHosenkamp) to discuss and present proven solutions for providing metrics, ROI and KPIs for your social media to persuade the social media skeptics in the C-suite.
Digital PR Measurement Tips: Best Practices from the Trenches (panel discussion)
Building Brand Journalism Capabilities
March 6, 2013: PreCommerce Summit, Austin TX –
Spoke about the development of share.kp.org and strategies for developing brand ambassadors, which requires understanding the interests and needs of each audience with whom you are trying to connect, and offering content for each.
Presentation:
http://www.slideshare.net/htpotter/brand-journalism-at-the-precommerce-summit
Published on Apr 3, 2014
Austin, Texas — 2014
W2O Group’s 4th annual PreCommerce Summit. Insight and best practices delivered by thought leaders from the Fortune 500.
Elevating the Voice of Patients and Physicians
January 2013: PR Summit Webinar
Shared best practices for consumer engagement in health care. Focused on strategies for cultivating physicians and patients as trusted messengers for the brand.
Holly Potter 