July 9, 2014: Levi-Strauss, San Francisco CA –
Invited to a lunchtime briefing for the corporate communications team at Levi Strauss about how brand journalism and content marketing can support earned media strategies.
Here is a link to the slideshare of the presentation:
June 9, 2014: Golden Gate University, San Francisco CA –
Spoke with students in the graduate-level introduction to PR class about the intersections of paid, earned and owned media. Outlined how social media, brand journalism and content marketing can drive engagement.
Here is a link to the presentation:
June 3, 2014: The Conference Board Council on Corporate Communications Strategy, Oakland CA
Joined Jason Willet to share best practices for traditional, digital and social media measurement and evaluation.
December 9-11, 2013: SocialMedia.org Brands Only Summit, Orlando FL –
Spoke about the launch, development, and operation of their new online platform, share.kp.org.
Discussing how brand journalism and content marketing to increase brand awareness among consumers and thought leaders.
October 11, 2013: University of California, Berkeley
Invited by Scott Young, MD (@scottyoungmd) to speak to students in the Cal School of Information about brand management in a digital environment