An experienced communications strategist, Holly Potter has held a variety of leadership positions directing a broad range of promotional and advocacy campaigns. She brings a track record of award-winning communications and corporate social responsibility programs that influence stakeholders, shift public opinion, and change behavior. One of her passions is bringing together and developing teams of motivated high-performers.
Holly has served as an advisor and partner to senior executives in the nonprofit, government, and corporate sectors to advance policy and promote brand identity. Her engagements are built on in-depth understanding of business objectives that enable unique and effective multi-channel solutions.
As chief communications officer for the Gordon and Betty Moore Foundation, Holly leads the planning and execution of strategic communications programs to advance the foundation’s mission to foster path-breaking scientific discovery, environmental conservation, patient care improvements and preservation of the special character of the Bay Area. She oversees the organization’s brand reputation and works with staff and grantees to develop communications strategies to advance programmatic objectives. She is also responsible for developing and managing employee engagement programs.
Prior to joining the foundation, Holly served as vice president of Brand Communication for Kaiser Permanente. She oversaw national efforts to promote the company’s story and achievements through both traditional and social media. In addition, her team was responsible for broad public relations, partnerships and stakeholder management programs that help to build Kaiser Permanente’s reputation among opinion leaders and partners in the health, business, philanthropic and advocacy communities.
Prior to joining Kaiser Permanente, she ran htpotter communications, llc which served a variety of nonprofit and public sector clients in California and Washington, D.C.
Holly is a respected expert and frequent speaker on the topics of public relations, content marketing, social media, earned media measurement. At Golden Gate University she is an adjunct professor in the Ageno School of Business where she teaches graduate level public relations. In 2009, PR News named Holly “PR Team Leader of the Year.”