Fresh from the blog

  • If You Write it, Will They Come?
  • Syndicating Content
  • The Spider and the Fly
  • Content Marketing: More than a Buzzword
  • 40 Years of Roe v. Wade

Holly Potter

Branding and Communications to Advance Social Change.

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Tag: Writing

November 15, 2014November 15, 2014
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Sharing Your Content Through Syndication

Sharing Your Content Through Syndication, co-written with Diane Lofgren, published by PR News (August 2014)

To extend the reach of your messages, it’s crucial that others share your content. Here are some tips for developing content that others will want to share.

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November 5, 2014November 15, 2014
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If You Write it Will they Come? (The Answer is No)

There are three important reasons to engage in content marketing: search, word of mouth, and earned media.

If You Write it Will they Come? (The Answer is No)

published by Lightbox Collaborative (September 2014)

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November 5, 2014November 15, 2014
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Content Marketing in 5 Easy Steps,

published by Lightbox Collaborative (October 2014)

Many communicators fear taking on the challenge of content marketing. Here are five steps to help you get your efforts off the ground.

http://www.lightboxcollaborative.com/content-marketing-5-easy-steps

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July 15, 2010November 15, 2014
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Integrating Social Media into PR Plans

Integrating Social Media into PR Plans, published by PRSA Strategist (Summer 2010)

Social media is essential to PR strategies. Here are the risks, benefits and three key steps for integrating it into your plans.

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ABOUT

Holly is a brand strategist -- passionate about corporate social responsibility, social determinants of health, patient-centered care, and the creation of truly usable health information technology.

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