Sharing Your Content Through Syndication, co-written with Diane Lofgren, published by PR News (August 2014)
To extend the reach of your messages, it’s crucial that others share your content. Here are some tips for developing content that others will want to share.
There are three important reasons to engage in content marketing: search, word of mouth, and earned media.
If You Write it Will they Come? (The Answer is No)
published by Lightbox Collaborative (September 2014)
published by Lightbox Collaborative (October 2014)
Many communicators fear taking on the challenge of content marketing. Here are five steps to help you get your efforts off the ground.
http://www.lightboxcollaborative.com/content-marketing-5-easy-steps
Integrating Social Media into PR Plans, published by PRSA Strategist (Summer 2010)
Social media is essential to PR strategies. Here are the risks, benefits and three key steps for integrating it into your plans.
