So You Want to Build a Mobile App

There’s no question about it, mobile access is a necessity regardless of your audience. But is an app the right path? Take some time to evaluate the right choice for who you are trying to reach and what you are trying to accomplish.

Back in November 2014, I co-authored a piece in PR News with Diane Gage Lofgren that provides some how to tips for choosing the mobile solution that’s best for you.


Sharing Your Content Through Syndication

Sharing Your Content Through Syndication, co-written with Diane Lofgren, published by PR News (August 2014)

To extend the reach of your messages, it’s crucial that others share your content. Here are some tips for developing content that others will want to share.