There’s no question about it, mobile access is a necessity regardless of your audience. But is an app the right path? Take some time to evaluate the right choice for who you are trying to reach and what you are trying to accomplish.

Back in November 2014, I co-authored a piece in PR News with Diane Gage Lofgren that provides some how to tips for choosing the mobile solution that’s best for you.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s