So You Want to Build a Mobile App

There’s no question about it, mobile access is a necessity regardless of your audience. But is an app the right path? Take some time to evaluate the right choice for who you are trying to reach and what you are trying to accomplish.

Back in November 2014, I co-authored a piece in PR News with Diane Gage Lofgren that provides some how to tips for choosing the mobile solution that’s best for you.

PUBLICATIONS

Digital PR Measurement Tips: Best Practices from the Trenches

August 15-16, 2013: Digital PR Best Practices Conference – 

Joined Mark Ragan (@MarkRaganCEO), Maria Poveromo (@mariapoveromo), and Sam Hosenkamp (@SamHosenkamp) to discuss and present proven solutions for providing metrics, ROI and KPIs for your social media to persuade the social media skeptics in the C-suite.

Digital PR Measurement Tips: Best Practices from the Trenches (panel discussion)

SPEAKING