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Case Study: Brand Journalism and Content Marketing

December 9-11, 2013: SocialMedia.org Brands Only Summit, Orlando FL – 

Spoke about the launch, development, and operation of their new online platform, share.kp.org.

Discussing how brand journalism and content marketing to increase brand awareness among consumers and thought leaders.

Case Study: Brand Journalism and Content Marketing

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Building Brand Journalism Capabilities

March 6, 2013: PreCommerce Summit, Austin TX – 

Spoke about the development of share.kp.org and strategies for developing brand ambassadors, which requires understanding the interests and needs of each audience with whom you are trying to connect, and offering content for each.

Presentation:

http://www.slideshare.net/htpotter/brand-journalism-at-the-precommerce-summit

http://www.youtube.com/watch?v=7kqwlBUGuGA

Published on Apr 3, 2014

Austin, Texas — 2014
W2O Group’s 4th annual PreCommerce Summit. Insight and best practices delivered by thought leaders from the Fortune 500.

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