October 11-12, 2012: Europäischer Gesundheitskongress, Munich, Germany –
Spoke to the European Healthcare Congress about strategies for using social media to engage health care consumers.
Category: SPEAKING
Speaking events, public presentations, and videos.
Prove PR’s Value with Metrics that Matter to Your Senior Leaders
June 27, 2012: PR News Webinar
Joined a panel to show you how to set appropriate key performance indicators for your particular organization; determine which metrics to measure (and how often); integrate traditional and social media metrics; and more.
Prove PR’s Value with Metrics that Matter to Your Senior Leaders
Giving Innovation a Home
February 20-24, 2012: HIMSS 2012, Las Vegas, NV
Provided a peek into the design of the Kaiser Permanente Center for Total Health. As a place to talk about health, the new center became a place to convene industry experts to talk about the future.
Center for Total Health Blogger Roundtable
September 16, 2011: Center for Total Health Blogger Roundtable –
http://centerfortotalhealth.org/transcription-available-0916-round-table/
Introduced the Kaiser Permanente Center for Total Health blog (http://centerfortotalhealth.org/blog/) through an in-person and online discussion with health bloggers and online advocates.
May 18, 2011: SV Forum Healthcare IT Symposium, Palo Alto, CA
May 18, 2011: SV Forum Healthcare IT Symposium, Palo Alto, CA
http://vimeo.com/24338411 (video)
Delivered opening keynote highlighting Kaiser Permanente’s journey to use health IT to improve quality and patient-centered care.
Protect Your Company from Social Media Disaster: How to Create Bulletproof Corporate Social Media Policies
December 2, 2010: Bulldog Reporter PR University
Joined Tom Hoehn (@tomhoehn), Adam Christensen (@adamclyde), and Chris Boudreaux (@cboudreaux) to discuss the importance of social media policies.
Holly Potter 