An experienced communications strategist, Holly Potter has held a variety of leadership positions directing a broad range of promotional and advocacy campaigns. She brings a track record of award-winning communications and corporate social responsibility programs that influence stakeholders, shift public opinion, and change behavior. One of her passions is bringing together and developing teams of motivated high-performers.
Holly has served as an advisor and partner to senior executives in the nonprofit, government, and corporate sectors to advance policy and promote brand identity. Her engagements are built on in-depth understanding of business objectives that enable unique and effective multi-channel solutions.
Recently named chief communications officer for the Gordon and Betty Moore Foundation, Holly will oversee the organization’s brand and enhance its reputation. Working with the leadership team she will develop employee and grantee engagement programs. She will lead the planning and execution of strategic communications programs to advance the foundation’s vision of creating enduring impact in the areas of environmental conservation, science and patient care.
Prior to joining the foundation, Holly served as vice president of Brand Communication for Kaiser Permanente. She oversaw national efforts to promote the company’s story and achievements through both traditional and social media. In addition, her team was responsible for broad public relations, partnerships and stakeholder management programs that help to build Kaiser Permanente’s reputation among opinion leaders and partners in the health, business, philanthropic and advocacy communities.
Prior to joining Kaiser Permanente, she ran htpotter communications, llc which served a variety of nonprofit and public sector clients in California and Washington, D.C.
Holly is a respected expert and frequent speaker on the topics of public relations, content marketing, social media, earned media measurement. At Golden Gate University she is an adjunct professor in the Ageno School of Business where she teaches graduate level public relations. In 2009, PR News named Holly “PR Team Leader of the Year.”