From the Blog

Recent Posts & Publications

If You Write it, Will They Come?

If You Write it, Will They Come?

September 2, 2014

Everyone is talking about the power of a great story. Communicators everywhere are transforming into storytellers. Yet, what good is a story that isn’t read? A story is not like the Field of Dreams. No matter how compelling it may be, your audience will not naturally gravitate to it. You need to take your story to where they are.

Syndicating Content

Syndicating Content

August 28, 2014

It’s not just what you say but how far the reach that counts in today’s world of brand journalism. Sharing content through syndication via multiple platforms and channels—websites, blogs, social and traditional media—allows a brand to multiply its messages to key audiences simultaneously.

The Spider and the Fly

The Spider and the Fly

July 20, 2014

Though I certainly knew how a spider hunted, I will confess I had never witnessed it with my own eyes. The speed and ease with which this spider took down this fly both impressed and sickened me. It makes me realize how many things I know, but have yet to understand.

holly

ABOUT:

Holly shares her expertise as a strategist bringing a track record of award-winning brand reputation, community relations, and corporate social responsibility programs that influence stakeholders, shift public opinion, and change behavior. Partnering with senior executives in the nonprofit, public, and corporate sectors to advance policy, she promote social issues, and strengthen brand identity. She helps build corporate-community partnerships, run public affairs, brand communication and policy advocacy. One of her passions is bringing together and developing teams of  motivated high-performers.

As a Bay Area Native, she also loves to spend time enjoying the outdoors with her family.